Innovation in the Auto Industry

To compete in the auto industry, one must be innovative in every aspect of a vehicle’s design. We see this today, as car businesses are consistently revamping their vehicle line-ups each year by introducing new models or by redesigning existing models. A great example is Ford, as they recently unveiled their most anticipated Mustang redesign that would revolutionize how people and businesses view their vehicles around the globe. For this blog post, we will take a quick look at how innovation plays a role in Ford’s plan to stand out among their competitors.

Throughout the recent history of the Mustang’s production, people naturally expect either a V6 or a V8 engine under its hood that is capable of doing 0-60 in the 6-seconds or lower ranges. As obvious as it is for Ford to build an engine of such caliber, Ford announced that they will also introduce their all-new fuel-efficient 2.3-liter EcoBoost engine as one of the options for their 2015 Mustang models.  This engine will crank out an impressive 305 horsepower and 300 lb-ft of torque. Although Ford has not yet stated the figures for fuel efficiency, this 2.3-liter engine is already outperforming the current 2014 V6 model that is available today. Ford believes that this revolutionary improvement will contribute to the model’s success in European and Asian countries.

Despite its muscular new looks and beyond exceptional performance, the Mustang’s interior has undergone a complete makeover. All controls resemble the likeness of what is seen in a high-end sports vehicle, such as a push-button start, airplane gauges, and toggle switches that are often found in Ferrari and Lamborghini vehicles. These controls are also conveniently placed for easy access and comfort.

Unlike any other vehicle in its class, the materials that are used are of better quality. Instead of using painted plastics to create a chrome appearance, real aluminum and chrome are now in its place, along with leather and vinyl to add a more sophisticated look. Overall, the 2015 Mustang is the perfect balance of performance, luxury, and forward-thinking.

So what makes a business competitive in the auto industry? The ability of a business to remain innovative is the key to success. As businesses are innovative with each new design, they are able to recreate a customer’s excitement for buying a new product. Without innovation, imagine how plain the auto industry would be. Remember, no matter what you do or what business you are in, being innovative is what distinguishes the most common type of person or product from others.

http://corporate.ford.com/news-center/press-releases-detail/pr-20131205-all-new-ford-mustang-marks-50-years
http://www.ford.com
http://www.ford.com/cars/mustang/2015/?hptid=bb-2194-mustang-reveal
http://reviews.cnet.com/coupe-hatchback/2015-ford-mustang/4505-10867_7-35832726.html
http://www.youtube.com/watch?v=It8XAh9VBJk
http://www.youtube.com/watch?v=fF_yAvRBnfI