Marketing plays an important role when it comes to
attracting customers to a business. In the nightclub industry, traditional
marketing revolves around radio plays, TV commercials, billboards, or flyer
handouts. Each process not only requires a ton of money, but it also requires a
great deal of time.
Now that we are in the digital age, the nightclub industry
is able to become more productive and cost-effective by using Facebook and
mobile applications as a digital marketing tool. For this blog post, we will
take a quick look at how these 2 digital trends are simply revolutionizing how
nightclubs are marketing their businesses today.
Social Media –
Facebook
Nightclub businesses are turning to social media for its
potential to access a much larger audience at no cost. Platforms such as
Facebook, Twitter, and Instagram allow businesses to keep their customers
up-to-date on drink specials and special events that may occur on any given
night. However, Facebook stands out among the social medias, as it allows the
user to create a business page on a pervasive platform that is likely to be
seen by others and shared with friends. Facebook also provides data on how much
traffic a business page generates and allows the user to export the data on an
excel sheet.
Mobile Applications
An interesting trend that is becoming prevalent among the nightclub industry is the use of mobile apps that are designed for convenience. Applications such as Bar Eye, Coaster, and TabbedOut allow bar owners to upload their business information on a digital platform, where customers could learn about drink specials and make secured purchases through mobile devices without waiting in long lines. These apps provide businesses with customer data and real-time customer reviews. As for the customers, all they have to do is open the application on a mobile device, make a selection from their favorite bar’s drink menu, purchase the item with a registered debit/credit card, and retrieve the item from the bar once they are notified that their purchase is ready.
Thoughts
Digital marketing is the key for any modern business to stay
relevant in a technology driven world. If there are over 128 million Americansthat visit Facebook daily and each American spends around 3 hours a day gluedto their tablets and smartphones,
it is imperative that the nightclub industry takes advantage of technology
that paves the way for bar owners to be innovative in their marketing. By using
social media and mobile phone apps to simplify the customer experience,
businesses can now get their messages to viewers more effectively than they
would through traditional marketing.
Images
No comments:
Post a Comment