In this digital age, the Internet is opening up new possibilities
for people all over. Mass communication has never been easier until now and
people are already utilizing the advantages of social media and other Internet
tools.
Today’s blog topic will be about my opinion of how to create a
meaningful video that will surely reward you with financial supports for any project you create. Utilizing sources such as YouTube, Kickstarter, or
Indiegogo, follow these 3 key pointers to create meaningful videos that will persuade
your investors to support your cause.
Vision
An important quality that leaders possess is the ability to
instill a vision in others that they can pursue.
Making your vision clear through a video, without your usual 5-minute
verbal explanation, creates a visual stimulation that will likely convince others
to not only see, but also to “feel” the profoundness of your project. Use
photos and/or footages that inspired you to pursue your vision, as you want
others to feel the same inspiration.
Persuasion
Put yourself into the shoes of your investors. What are the
chances of this project being a success? What are the incentives? What makes
this project standout more than others? You may have full trust in your vision,
but how can you get your investors to trust you with their cash?
The power of persuasion often occurs by giving a lot of
information in a concise manner. Include infographics so that your investors know
who are your target customers, what are the common interests, and what are the
costs for achieving particular tasks. Remember, you want to give as much
information as possible in respect to the time of your investors.
Professional
No matter what field you are in, being professional is of
utmost importance, especially when money is involved. This should include everything
from your persuasive spiel to the quality of your video. You want your
investors to know that you are serious about your project and that you are
willing to go the extra mile to accomplish your goals. Showing any lack in your abilities to pursue your
project is only detrimental to your cause.
(Below are 2 examples of persuasive videos worth watching!!!)
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