Remember that exciting moment you had when you were watching the elaborate 2D light displays at your favorite artist’s live performance? What about the enjoyment you felt when a club played your favorite song and accompanied it with a laser show that enhanced your club experience?
Everywhere you go, people are using lights to bring entertainment to another level. Whether you are throwing a MTV Super Sweet 16 or hosting a high school graduation at a local venue, lights have always added that extra flare to any event. Although many may argue that lighting couldn’t get any better, there is exciting news that the next best thing has finally come!
According to a book written by Ramesh Raskar and Oliver Bimber, 3D projection mapping will revolutionize the digital age with sophisticated light projections never imagined before. This technology is so groundbreaking, that it may even change the face of advertisement as we know it!
Places, such as The Tropicana Hotel in Las Vegas, are using 3D projection mapping to advertise their companies with eye-catching displays that are not only impressive, but are very influential towards the digital market. Auto companies are using 3d projection mapping on their newest lineup of vehicles to not only vamp up the viewers driving experience, but also to exploit each vehicle’s customization features that interested buyers may want to consider.
Whether it is on the human body or on the most complex object, 3D projection mapping is a light alternative that can make ANY object come to life!
TREND forward suggests that this is “The future of advertising.”
BlenderNation states that 3D projection mapping “bring(s) animation closer to real life.”
Ever wondered about how such a technology could exist in this time and age?
Check out these videos by Drawlight and PaintScaping who are using 3D projection mapping to bring new perspective to the entertainment industry.
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